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«All men are designers. All that we do, almost all the time, is design, for design is basic to all human activity. The planning and patterning of any act toward a desired, foreseeable end constitutes the design process. Any attempt to separate design, to make it a thing-by-itself, works counter to the fact that design is the primary underlying matrix of life.»

Victor Papanek (1927-1999)

"Design for the Real World: Human Ecology and Social Change", Pantheon Books, New York, 1971.
Academy Chicago Publishers, 2 Revised edition, December 1985, page 3.