057

"We interact with design on two levels: the physical and the emotional. We have a word for the physical part: ergonomics - what feels good to you. I call the emotional level "psychonomics" - what makes you feel good. The baseline of good design is a perfect balance of the two."

Davin Stowel. Founder and president, Smart Design. New York, New York.
"Design Rules", Fast Company, Issue 28, September 1999, Page 117, by Anna Muoio and Lucy A. McCauley.