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"Design is an integrating activity and process, a way of thinking, an increasingly significant contributor to organizational success. The role of design is evolving beyond just the physical process of creating beautiful objects, desirable packaging or unique branding. Design can be a linking force, a unifying element across the enterprise, a connection between business, culture, and environment."

Design + the linking force, Design Management Institute Conference, 16- 18 April 2008, Hilton Paris, Paris, France.