"Ultimately, we are deluding ourselves if we think that the products that we design are the "things" that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name."
Bill Buxton, Microsoft Research, USA.
The 26th Annual CHI Conference on Human Factors in Computing Systems, April 5-10, 2008 in Florence, Italy, CHI 2008 Closing Plenary, From the Materialistic to the Experiential: A Changing Perspective on Design.
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