"Our society organizes itself around icons, not brands. Brands might shift, but icons are the meat of the matter - they are the center of the rituals of shopping, dining and sports that have replaced religion and family as the ties that bind."
Aaron Betsky, Director, Cincinnati Art Museum.
Icons: Beyond Brands, Synergy: Design. Brand. Business. DMI Brand/Design 20 Conference, June 11-13 2008, Cincinnati, USA.
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