295

"One must offer something for everyone"

Ragnar Grimsrud, ceramic designer and general manager of the Norwegian earthenware factory Figgjo

when he in 1955 was called upon to offer the manufacturer's view on design management and design strategy in Norway's leading design magazine Bonytt.
Journal of Design History 2009 22(2):133-149; ‘One Must Offer "Something for Everyone" ‘: Designing Crockery for Consumer Consent in 1950s’ Norway, by Kjetil Fallan, Department of Philosophy, Classics, History of Ideas and Art, University of Oslo.