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«What is good design in your eyes?»

«The nearest I have ever come to defining good design is that it is simply 98 per cent common sense. But what makes the subject so interesting is the other two per cent, what you may call aesthetics. Many products are demonstrably good, but those with that extra two per cent have a magic ingredient that places them in another category altogether – it is the difference between something that is perfectly acceptable and something that is so special that everybody wants to own it.»

«When the magic ingredient is present, the whole quality of life is improved. Good design gives you pleasure and improves the quality of all our lives through products that work well, are affordable and look beautiful. As Corbusier said, good design really is simply intelligence made visible.»

Sir Terence Conran (1931-2020)

Interview: Sir Terence Conran on Democratising Good Design, The Design Sheppard, February 1, 2012. Contribución de Cristina Fernández Marcos, Taller de Diseño, Universidad de Navarra, 28 mayo 2024.