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«Together we want to design a better world for people living with dementia.

We believe that compassion helps us to see the person and not the disease and that moments of positive connection can inspire loving relationships.

We are committed to designing products, places and services that stimulate the senses, bring pleasure and reconnect people living with dementia with carers and loved ones.

We believe that there is no simple solution, no one size fits all, no single answer to the problem of living with the disease but that we can design for positive experiences, moment-by-moment and day-by-day.

Our aim is to design with compassion, share with joy, communicate with sincerity and make a contribution to building a dementia friendly world.»

Cathy Treadaway

Cathy Treadaway, Compassionate Design Manifesto, 2016.