Citas y Aforismos sobre Innovación, Diseño y Cultura Material
15 de enero de 2008
181
"Design makes the difference in auto sector"
Patrick le Quement, senior vice-president, corporate design of Renault Group The times of India, 14 January 2008, Q&A: 'Design makes the difference in auto sector', by Percy Fernandez .
- It is design that makes the difference. The competition is so intense and harsh and it is only by pushing the limits of design that auto majors will be able to cope with the stiff fight. A designer plays a cardinal role from the concept to the overall packaging and hence a great design will stand between success and failure.
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The complete quote:
- How does design manifest itself?
- It is design that makes the difference. The competition is so intense and harsh and it is only by pushing the limits of design that auto majors will be able to cope with the stiff fight. A designer plays a cardinal role from the concept to the overall packaging and hence a great design will stand between success and failure.
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