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Design confuses both designers and non-designers

• The value of design is in relation to the other parts of a company’s operations.
• Alone and isolated within a company, design is a microworld of aesthetic high-fives.
• The complexity of design interests designers, but the rest of your org doesn’t care.
• Design is all too often used as an attractive costume for a so-so idea.

John Maeda
2019 Design in Tech Report | Section 2 | About Design-Organizations. Page 23. March 10, 2019.