477

«To be a designer is not just a job. To be a designer is who you are, what you do, and how you feel. It’s a mindset and a lifestyle. It’s the way you experience the entire universe. Designers are people in love with people: their mission in life is to design human value, and while doing so, they create business value too.»

Mauro Porcini

Mauro Porcini, Instagram, 19 nov 2024.

303

Design confuses both designers and non-designers

• The value of design is in relation to the other parts of a company’s operations.
• Alone and isolated within a company, design is a microworld of aesthetic high-fives.
• The complexity of design interests designers, but the rest of your org doesn’t care.
• Design is all too often used as an attractive costume for a so-so idea.

John Maeda
2019 Design in Tech Report | Section 2 | About Design-Organizations. Page 23. March 10, 2019.