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“As the convergence between media and technology accelerates and is further integrated into every aspect of our lives, people will be barraged with an increasing volume of brand expressions. This will make us crave the simplicity and realness of yesteryear. Branding and design will, hopefully, be encouraged to build meaningful relationships between companies and people.”

Min Lew, principal of Base Design

9 Ideas Shaping The Future Of Design, According To Ideo, Microsoft, Autodesk, MIT, And More, by Diana Budds, FastCompany, 12/09/2017.