“Design is about imagining the future and being good at deciding how to get there. Designers consider the options and make choices. Good designers are good choosers.”
Debera Johnson, Professor and Chair, Department of Industrial Design, Pratt Institute, Brooklyn, New York.
Hannah, Bruce (2004). Becoming a Product Designer. A Guide to Careers in Design, John Wiley & Sons, Inc., Hoboken, New Jersey, Page 18.
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