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“It’s important to teach the students what good design looks and acts like, but it’s also important to tech what’s not good design and to describe why. One of my favorite studio exercices is asking students to bring in examples of bad design: appliances, tools, and websites, anything that could be improved. Students often feel more confident critiquing something bad, especially at the beginning of a studio. It gets the creative juices flowing.”

Lorraine Justice, Professor and Director, Industrial Design Program, Georgia Institute of Technology.

Hannah, Bruce (2004). Becoming a Product Designer. A Guide to Careers in Design, John Wiley & Sons, Inc., Hoboken, New Jersey, Page 26.