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"Cognification –adding intelligence to dumb things, or making smart things much smarter– will be a pervasive driver for innovation in the next decade and beyond. [...] The real challenge will be the ethical questions we would need to answer as we go along."

Rob Girling, cofounder and co-CEO of Artefact.
9 Ideas Shaping The Future Of Design, According To Ideo, Microsoft, Autodesk, MIT, And More, by Diana Budds, FastCompany, 12/09/2017.