362

“Los diseñadores debemos seguir construyendo nuevas herramientas para explorar nuevos territorios, pero también debemos ser cada vez más conscientes de que el verdadero desafío serán las preguntas éticas que tendremos que responder a medida que avanzamos: ¿qué futuro queremos crear entre todos? o, lo que tal vez sea más importante, ¿qué futuro queremos tratar de evitar?
La imaginación sigue siendo el arma más poderosa del diseño contra la pesadumbre del futuro.”

Carlos Alonso Pascual

El Diablo no está en el Diseño, DI-CONEXIONES, Abril 14, 2021.

311

"Cognification –adding intelligence to dumb things, or making smart things much smarter– will be a pervasive driver for innovation in the next decade and beyond. [...] The real challenge will be the ethical questions we would need to answer as we go along."

Rob Girling, cofounder and co-CEO of Artefact.
9 Ideas Shaping The Future Of Design, According To Ideo, Microsoft, Autodesk, MIT, And More, by Diana Budds, FastCompany, 12/09/2017.

304

"How do we change education in design? I’m working on this. For one thing, we have to separate designers from art schools and departments. And we have to ensure that designers have a broad education about history, ethics, and civilization. They need better education on science and technology. And they need to recognize the importance of system thinking. We cannot just concentrate on the small—we also have to think big."

Donald A. Norman
This is the one skill designers need to develop most in 2020, FastCompany, Jan 09, 2020.

291

"Il riciclaggio è un´ipocrisia, un´invenzione di marketing per produrre, consumare, e buttare di più. Un falso ecologico."

Philippe Starck
L'espresso, 23 aprile 2009, Le profezie di monsieur Starck: "Qual è il futuro del design? Progettare oggetti invisibili", da Annamaria Sbisà.

260

Varrebbe la pena, intanto di generalizzare l’idea: l’etica è l’obiettivo di ogni progetto."

Enzo Mari (1932-2020)

Manifesto di Barcellona, 1999.