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"The biggest issue in design is not beauty or aesthetics, it’s relevancy. Relevancy takes the subjective state of the human using the object, and projects it on to the object. What is this object doing for me? We should educate young designers and the designers of the future to hone that sense of relevancy."

Gadi Amit

The future of design, WIRED in partnership with BRAUN, 20 August 2018.