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«Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.»

«La sostenibilidad no puede ser una especie de sacrificio moral, un dilema político o una causa filantrópica. Tiene que ser un reto de diseño.»

Bjarke Ingels

Bjarke Ingels, founder and architect of BIG (Bjarke Ingels Group). Quote widely referenced in interviews and in his 2011 TED talk.
Image: TURN, Reusable Cup System, Bjarke Ingels Group & Kilo Design, 2021.