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«We advocate an idealistic agenda in design, as we deplore the obsession with the New for the sake of the New, and regretfully see how the discipline lacks an intimate interweaving of the values that once inspired designers, as well as the producers of their ideas.»

Hella Jongerius & Louise Schouwenberg
Beyond the New: A Search for Ideals in Design
Manifesto.

Hella Jongerius (NL) is an industrial designer and art director.
Louise Schouwenberg (NL) is head of the master’s programme Contextual Design at Design Academy Eindhoven.
Quoted in the special exhibition: Here We Are! Frauen im Design 1900 – Today.
Möbelmuseum Wien, Vienna Furniture Museum, 2024/03/01 - 2024/06/30.