«Design creates culture. Culture shapes values. Values determine the future. Design is therefore responsible for the world our children will live in.»
Robert L. Peters (1954-2023)
Robert L. Peters himself explained this quote: «I first used the line “Design creates culture. Culture shapes values. Values determine the future…” in a conference lecture in the mid-or-late 1990s.»«We advocate an idealistic agenda in design, as we deplore the obsession with the New for the sake of the New, and regretfully see how the discipline lacks an intimate interweaving of the values that once inspired designers, as well as the producers of their ideas.»
Hella Jongerius & Louise Schouwenberg
Beyond the New: A Search for Ideals in Design
Manifesto.
Hella Jongerius (NL) is an industrial designer and art director.