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«To be a designer is not just a job. To be a designer is who you are, what you do, and how you feel. It’s a mindset and a lifestyle. It’s the way you experience the entire universe. Designers are people in love with people: their mission in life is to design human value, and while doing so, they create business value too.»

Mauro Porcini

Mauro Porcini, Instagram, 19 nov 2024.

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“Good design is all about people.
Good design is a meaningful experience.
Good design is a functional product.
Good design is a relevant content.
Good design is a beautiful object.
Good design is in the boldness of the vision and in the nuances of its execution.

Good design is sustainable, from an ecological standpoint (eco-friendly), from an aesthetic standpoint (beautiful and against visual pollution), from a functional standpoint (practical), from an intellectual standpoint (user friendly and accessible), from an emotional standpoint (relevant and engaging), from a social standpoint (diverse and respectful) and from a financial standpoint (people buy it).”

Mauro Porcini

(Good) Design is..., LinkedIn, Published on October 27, 2020.