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«Companies insist on printing critical instructions in tiny fonts with very low contrast. Labels cannot be read without flashlights and magnifying lenses. And when companies do design things specifically for the elderly, they tend to be ugly devices that shout out to the world “I’m old and can’t function!” We can do better.»

Donald A. Norman

Donald A. Norman, I wrote the book on user-friendly design. What I see today horrifies me, FastCompany, The New Business of Growing Old, 05 August 2019.

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"How do we change education in design? I’m working on this. For one thing, we have to separate designers from art schools and departments. And we have to ensure that designers have a broad education about history, ethics, and civilization. They need better education on science and technology. And they need to recognize the importance of system thinking. We cannot just concentrate on the small—we also have to think big."

Donald A. Norman
This is the one skill designers need to develop most in 2020, FastCompany, Jan 09, 2020.

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"Science Finds, Industry Applies, Man Conforms."
Motto of the 1933 Chicago USA World’s Fair

"People Propose, Science Studies, Technology Conforms."
Donald Norman's person-centered motto for the 21st century

Donald A. Norman
"Things that make us smart. Defending human attributes in the age of the machine", Perseus Books, 1993

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"Todos somos diseñadores. Manipulamos el entorno para que sirva mejor a nuestras necesidades, Escogemos qué objetos poseer, y cuáles tener a nuestro alrededor. Construimos, adquirimos, disponemos y reestructuramos: todas estas actividades son formas de diseño."

Donald A. Norman
"El Diseño Emocional. Por qué nos gustan (o no) los objetos cotidianos", Ediciones Paidós Ibérica, S.A., Barcelona, 2004.