«Design creates culture. Culture shapes values. Values determine the future. Design is therefore responsible for the world our children will live in.»
Robert L. Peters (1954-2023)
Citas y Aforismos sobre Innovación, Diseño y Cultura Material
«Design creates culture. Culture shapes values. Values determine the future. Design is therefore responsible for the world our children will live in.»
Robert L. Peters (1954-2023)
«Was kümmert mich der Vöglein Sang
Hoch in der blauen Luft?
Was kümmert mich der Glocke Klang
Die dort zur Andacht ruft?
Will ja nur Form in Farben,
Ob bunt sie oder grau,
Will nur der Sonne Glitzern
Dort auf der Gräser Tau,
Will nur das nächt’ge Dunkel
Dort in dem düstern Tann
Auf meine Leinwand bannen,
So gut ich's eben kann.
Wär’ nur die Hand geschickter,
Dann könnt’ es mir gelingen
Durch’s Konterfei zu sagen,
Wie Vöglein singen, Glocken klingen.»
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«¿Qué me importa el canto de los pájaros
en lo alto del aire azul?
¿Qué me importa el sonido de la campana
que allí llama a la devoción?
Sólo quiero la forma en colores,
Ya sea colorida o gris,
Sólo quiero que el sol brille
Allí sobre el rocío de las hierbas,
Sólo quiero la oscuridad nocturna
Allí en el sombrío abeto
Capturarla en mi lienzo
lo mejor que pueda.
Si tan sólo mi mano fuera más hábil,
Entonces podría tener éxito
Decir a través de la semejanza,
cómo cantan los pájaros, cómo suenan las campanas.»
Koloman Moser (1868-1918)
«Tras pensarlo mucho llegué a la conclusión de que diseñar es ordenar y de que el diseño consiste en cumplir una función manteniendo la emoción, la emoción estética. Todo lo que soluciona con belleza es un buen diseño. Lo que consigue estética sin función es otra cosa. En el diseño tienen que darse a la vez ambos: solución y belleza. No vale entorpecer con belleza. La belleza nace de la gracia, de evitar, precisamente, la torpeza.
Cuando era joven me daba vergüenza reconocer, y ya no digamos afirmar, que me importaba la belleza, que consideraba esencial la parte estética de las cosas. Ahora me enorgullezco de haberla cuidado. También de decirlo. Y hasta de repetirlo: la estética es lo más importante. La función se da por hecha. Pero la emoción estética enriquece la compañía.»
Miguel Milá (1931-2024)
«Es gibt zwei Arten von Künstlern: die einen, die eine Sache vernunftmäßig aufbauen und systematisch entwickeln, und die anderen, denen etwas einfällt – ich bin mehr für die Einfallenden.»
«There are two kinds of artists: those who rationally construct and systematically develop something and the others who are moved by inspiration – I tend to prefer the inspired.»
Josef Hoffmann (1870-1956)
«We had it that architecture was a means, not an end. With on our shoulders the full weight of insecurity and skepticism (a vague unease, feelings of alienation, etc.) and with a dose of cynicism, we decided to become Super.»
Adolfo Natalini (1941-2020)
«The nature of trees and grass is one thing, but there are many degrees of nature. Concrete can be nature. Interstellar spaces are also nature. There is human nature. In the city, you have to have a new nature. Maybe you have to create that nature.»
Isamu Noguchi (1904–1988)
«Tutto ciò che ci circonda, sia naturale che artificiale, è forma. La forma corrisponde al significato di un oggetto, alla ragione per cui un oggetto viene costruito, e rappresenta, se è ben fatta, la sua più alta qualità. Il problema della forma è ricercarne l'essenza.»
Enzo Mari (1932-2020)
«Together we want to design a better world for people living with dementia.
We believe that compassion helps us to see the person and not the disease and that moments of positive connection can inspire loving relationships.
We are committed to designing products, places and services that stimulate the senses, bring pleasure and reconnect people living with dementia with carers and loved ones.
We believe that there is no simple solution, no one size fits all, no single answer to the problem of living with the disease but that we can design for positive experiences, moment-by-moment and day-by-day.
Our aim is to design with compassion, share with joy, communicate with sincerity and make a contribution to building a dementia friendly world.»
Cathy Treadaway
«Lo que no puede ser es quedarte con una idea y obsesionarte con ella como diseñador. Eso es un error, hay que saber escuchar, interpretar y ser suficientemente flexible para que una idea se convierta en una de mil.»
Pepe Cortés León (1946-2024)
«Cose minimali è molto difficile che ne faccia perché io non ricerco il minimalismo, semmai la semplicità che è una cosa molto differente.»
Gae Aulenti (1927-2012)
«Don’t make something you are not going to be proud of in your lifetime, let alone 100 years from now. Don’t build for the moment… make a classic.»
Michael Graves (1934-2015)
«Hay diseño en todo, en una nube, en un muro, en el mar, en una ola...
Natural o hecho por el hombre, hay diseño en todo.»
Clara Porset (1895-1981)
«Il tempo lineare è un'invenzione dell'Occidente. Il tempo non è lineare, è un meraviglioso groviglio dove, in qualsiasi momento, possiamo scegliere punti e inventare soluzioni, senza inizio e senza fine.»
«Il passato non ritorna. Sono importanti la continuità e la conoscenza perfetta della propria storia.»
Lina Bo Bardi (1914-1992)
«Playing is the real way to work. The longer you have to play and to enjoy living and working, the better.»
Patricia Urquiola (Oviedo, España, 1961)
«Le design est avant tout social. On a toujours voulu l'en écarter en lui donnant des connotations esthétiques. Le design est aussi critique, par nécessité : il implique une attitude, et, aujourd'hui, ce que l'on doit faire, c'est changer d'attitude, pour entretenir une relation plus sereine entre individus mais aussi avec notre environnement.»
Matali Crasset (Châlons-en-Champagne, France, 1965)
«What is good design in your eyes?»
«The nearest I have ever come to defining good design is that it is simply 98 per cent common sense. But what makes the subject so interesting is the other two per cent, what you may call aesthetics. Many products are demonstrably good, but those with that extra two per cent have a magic ingredient that places them in another category altogether – it is the difference between something that is perfectly acceptable and something that is so special that everybody wants to own it.»
«When the magic ingredient is present, the whole quality of life is improved. Good design gives you pleasure and improves the quality of all our lives through products that work well, are affordable and look beautiful. As Corbusier said, good design really is simply intelligence made visible.»
Sir Terence Conran (1931-2020)
«If I give someone a horsetail he will have no difficulty making a photographic enlargement of it - anyone can do that. But to observe it, to notice and discover its forms, is something that only a few are capable of.»
Karl Blossfeldt (1865-1932)
German photographer and sculptor.
«I don't feel that design by itself can change or save the world – that is always a utopia, and it's unrealistic – but I find that it is a fundamental part of any team effort, and all efforts have to be team efforts at this point to change the status quo.»
Paola Antonelli
MoMA Senior Curator, Department of Architecture and Design, and Director, Research and Development.
«Pininfarina ha sempre avuto la passione per le nuove tecnologie. Il design è lo strumento per umanizzare l’innovazione.»
Paolo Pininfarina (1958-2024)
«Quello che vogliamo trasmettere noi è ricco di significato, non solo la forma segue la funzione, ma ha un terzo elemento molto importante, ossia il significato, che può far riflettere a livello politico, socio-economico, religioso, filosofico, comportamentale e personale.»
Gaetano Pesce (1939-2024)
«Mauern sollen es werden, weiß und glänzend, heilig und keusch. Ernste Würde sollte alles umweben. Reine Würde, wie sie mich beschlich und erschauerte, als ich einsam in Segesta vor dem unvollendeten Heiligthume stand… nur meine eigene Empfindung wollte ich im Klang hören, mein warmes Fühlen in kalte Mauern erstarret sehen.»
«Las paredes deben ser blancas y relucientes, santas y castas. Una seria dignidad debería rodearlo todo. Pura dignidad, como me invadió y me hizo estremecer cuando me quedé solo en Segesta frente al santuario inacabado... Sólo quería oír mis propios sentimientos en el sonido, ver mis cálidos sentimientos congelados en frías paredes.»
Joseph Maria Olbrich (1867-1908)
Wiener Secessionsgebäude (1897-1898)
«We advocate an idealistic agenda in design, as we deplore the obsession with the New for the sake of the New, and regretfully see how the discipline lacks an intimate interweaving of the values that once inspired designers, as well as the producers of their ideas.»
Hella Jongerius & Louise Schouwenberg
Beyond the New: A Search for Ideals in Design
Manifesto.
«Der Zeit ihre Kunst, der Kunst ihre Freiheit.»
«A cada tiempo, su arte. A cada arte, su libertad.»
Ludwig Hevesi (1843-1910)
Lema de la Secesión de Viena.
«I’m a remarkable woman – always was, though none of you seemed to think so.»
May Morris (1862-1938)
«Ho costruito la mia identità di designer, in particolare per ciò che riguarda l’ambito delle supercar che ho creato per Lamborghini, su un concetto unico: ogni nuovo modello doveva essere completamente diverso rispetto al precedente. Il coraggio, la capacità di creare rottura senza attaccarsi al successo dell’auto precedente, la sicurezza nel non voler cedere all’abitudine sono stati l’essenza stessa del mio lavoro. È chiaro che mercati e marketing sono cambiati molto da allora, ma per quanto mi riguarda, ripetere un modello del passato rappresenta la negazione dei principi fondanti del mio DNA di car designer.»
Marcello Gandini (Torino, 1938)
«One of my design signatures has always been commenting on the past as a means of introducing it to its future. To me, design always has the inherent idea of being a bridge from the past, with an eye towards the future.»
Virgil Abloh (1980-2021)
«There is hope in honest error; none in the icy perfections of the mere stylist.»
Charles Rennie Mackintosh (1868-1928)
«To harvest the power of design thinking, individuals, teams, and whole organizations have to cultivate optimism.»
Tim Brown (Preston, UK, 1962)
«I think perfection is ugly. Somewhere in the things humans make, I want to see scars, failure, disorder, distortion.»
Yohji Yamamoto (Tokio, 1943)
«En el mundo actual, buscamos tendencias y señales de posibles futuros factibles; exageramos y extrapolamos cosas que ya están aquí.»
Liam Young (Brisbane, 1979)